Bright spot prophet! The 11th Guangzhou Custom Home Exhibition, European embedded refrigerator 伽洛夫 GRF finally came!
a new luxury home appliance brand from Europe is finally ready to make its debut on the Chinese market. This is GRF, who will participate in the 11th China Guangzhou Custom Home Furnishings Exhibition from June 23 – 25 at Booth 5G01, Hall 5, Poly World Trade Center Exhibition Hall, Guangzhou. As a new built-in refrigerator brand from Europe, GRF was founded in 2016, and soon became very popular in the European market. It drew a lot of attention at IFA Berlin 2019, becoming a famous name throughout the world.
World-famous home appliance brand featuring Italian-style aesthetics from Milan
Born in Milan, a city renowned for its artistic and aesthetic traditions, GRF has been classically beautiful and full of life from the very beginning. It is an acronym of three Italian words: geniale (of a genius), raffinato (refined), and futuribile (futuristic). Since its inception, the company has been representative of the latest European electric appliance technology, as well as the highest level of industrial quality and design aesthetics. Its products incorporate the great traditions of European industrial design and, combined with simple life aesthetics, they are the embodiment of a high-quality Italian-style modern lifestyle. GRF aims to bring global consumers European quality, Italian simplicity, and luxurious built-in home appliance aesthetics. In 2022, this home appliance brand from Milan, the world’s capital of design and beauty, will take on China as its latest strategic market. When GRF meets Guangzhou, the global capital of custom-made products, what achievements will they make together? Let us take a look and find out about the company’s strengths.
Design by world-renowned Italian national treasure, a man who has dedicated his life to beauty
GRF is becoming popular with young consumers in Europe, thanks to its unparalleled excellence in industrial design. Its products are designed by Mr. Giancarlo Vegni, a world-renowned designer and a national treasure in Italy. His designs are widely influential throughout the world, while he is especially good at grasping current trends and integrating the latest technology with an artistic aesthetic. At the age of 73, he is still going strong and remains passionate about industrial design. He has led his team to create one design work after another, designs that are always pleasantly surprising and unforgettable. This is an important reason why GRF’s built-in refrigerators have become wildly popular so fast, and why they are now leading the world. The two models of GRF refrigerators launched at this exhibition have been designed under his leadership; his whole team is now committed to the Chinese market and, after five years of research and design, they have developed the GRF Muse-X French-door series and the GRF Muse-Z multi-door series.
Parallel built-in design, customized and perfected, perfectly fitting in with all living spaces
The refrigerator is always a tough issue when it comes to interior design. It presents a challenge, because a common standalone refrigerator usually spoils the unity of overall look and aesthetics, presenting a real challenge to the designer. GRF’s built-in design provides a genuine solution to this problem. “Change the concept, and make the refrigerator fit in with the home” has always been GRF’s pursuit. Its products integrate perfectly with kitchen cabinets in terms of materials and dimensions; the doors can be opened 360 degrees free of any barriers, with the gap between doors less than 4mm. A 572mm depth enables parallel built-in arrangement with kitchen cabinets of any dimensions, sparking more imagination for space design. With heat radiating from the ultra-thin, 10cm bottom, a parallel position with the baseboard can also be achieved, providing the ultimate fusion between science and aesthetics. At the same time, GRF offers custom door-cabinet and interior decoration matching solutions, so that users can have their kitchen cabinet door panels custom-made to fit their spatial requirements. Such attention to detail, along with the variety of customized solutions provided for the sake of user experience, demonstrates GRF’s commitment to professionalism and aesthetics.
Totally built-in refrigerator with an interchangeable temperature chamber, revolutionary 30-minute installation service
GRF will bring a product series to this exhibition that is truly groundbreaking, and which features an all-new design: a totally built-in refrigerator with an interchangeable temperature chamber. This series will take down the limits imposed by the traditional small capacity, standalone, one-door built-in refrigerator, and adopt a fully built-in 5:5 French-door design for the interchangeable temperature chamber. In this way, the refrigerator can stay in perfect alignment with the kitchen cabinet door while also being integrated with the whole cabinet, retaining the beauty of the finished design. This series of products will be a new benchmark for high-end built-in refrigerators and should become the top choice for designers of luxury residences. More noticeably, with this integrated refrigerator door-cabinet installation technique created by GRF, nearly all kitchen cabinet doors can be firmly mounted to the refrigerator within 30 minutes. Perfect integration with a luxurious space is the embodiment of GRF’s pursuit of “becoming even more professional in built-in refrigerators”.
Both a built-in refrigerator and an aesthetic work of art, with excellent performance as the foundation of luxury
When it comes to products, GRF’s diversified design enables its products to control temperature intelligently, and to integrate refrigerator technology with Italian-style aesthetics. By incorporating cutting-edge refrigeration technology and providing multiple independent temperature control zones, it allows refrigerators to precisely control internal temperatures and keep food fresh, even for items with the most exacting freshness requirements such as salmon and premium beef steaks. In this kind of refrigerator, these foods can still be kept fresh for a long time. Every detail of the product is seen to, from appearance to interior design, and this continues during the installation process. It is this kind of consistent quality control that helps us establish the outstanding reputation of GRF for high quality and luxury. At this exhibition, GRF will interact with you closely, bringing you an aesthetic experience that integrates texture, touch, and the visual senses.
GRF represents not only the latest electric appliance technology from Europe and the highest level of industrial quality and design aesthetics, but also the unprecedented attitude of a European brand, with which it cooperates with Chinese customers. The company provides peace of mind with its expert after-sales offerings, including a dedicated logistics service. It offers quick onsite installation within 30 minutes, lifelong after-sales warranty and maintenance service for its products, as well as pre-sales consultancy via its interior design team. This is something that has hardly ever been done before by any foreign brands in China, but GRF has succeeded. This demonstrates its commitment to the Chinese market, partners, and customers.
The GRF team is inviting people from all walks of life in China to visit this exhibition. It is willing to work with Chinese public opinion leaders, designers, journalists, and customers to build up a business network. The company is ready to cooperate with architects, designers, real estate developers, and hotel proprietors to create a more extensive business relationship. It will spare no effort to create an attractive living environment that is perfectly integrated with aesthetics and quality. Please visit us at the 11th China Guangzhou Custom Home Furnishings Exhibition, where we will be making our debut in China. At the immersive exhibition area for visual design, we will bring you a luxury built-in experience that showcases all aspects of our products. We also have many delightful and romantic gifts ready for you, our Chinese friends visiting our booth at this exhibition.
